Did you know that web pages have an expiration date? As new technologies continue to appear in our lives, change seems to occur much faster than before. Let’s take an electronic device that you bought a few years ago as an example. It looked awesome and attractive a few years back, but as of now, it has most likely become obsolete and/or attracts no attention from the market. This is one simple example that illustrates a much larger picture of today’s world. Everything is constantly changing, updating, being renewed, and looking for better improvements. To be successful and stay ahead of the game, we must remember to consistently update and add improvements to the design of website. like physical spaces, websites also need to adapt to changes in the company, the users, the services or products offered, and ultimately, trends.
One of the most important parts of your website. Although a little self-explanatory in terms of your site’s success, a good user experience should be the main goal for every single website. User experience includes a variety of aspects that we will dive into further in a second, but first, it’s important to note that every user experience starts with navigation.
Navigation is essential for the usability of the website. Regardless of the type of site you have, it is a key detail that many web developers and designers often overlook. Be sure that your website’s navigation is simple and user-friendly. It’s important for users to be able to find the information they need and want in the easiest way possible.
When websites don’t load in less than 10 seconds, most users tend to drop out of the page. Take a moment to think about this. 10 seconds is the duration of a users patience before pressing the upper x. What does this mean for your site? With fast-speed and easy navigation, your users should be able to easily access your website and find the information they are looking for in the shortest period of time.
The loading time of a website is a technical aspect of the site that deals with the architecture of a page. Very heavy images, poor distribution of content, pages loaded with graphic elements that are not optimized for the web, hosting — all of these things make up the architecture of a page and add on delay seconds, which ultimately affects the performance provided to the end-user.
This is an extremely important point. According to Google, 49% of B2B consumers do their web searches using a cell phone. Further, 65% of smartphone users agree that searches with their devices help them find the most relevant information from the companies that offer the products and services they need.
Several years ago, websites were designed to be viewed solely on a personal computer or laptop screens. Web designers created sites with specific characteristics and fixed window sizes. Conversely, websites today must be created for use on a wide range of devices and sizes, ranging from very large screens of desktop computers to tablets, smartphones, and other assisted devices.
Poor SEO Optimization
If your website is not attracting a lot of traffic, this may be an indicator of a poor SEO strategy. With a poor SEO strategy, search engines have a hard time finding your website when users are looking for content on your page. Alongside a redesign of your website, consider working in an effective SEO strategy that can help you with your content optimizations, and ultimately, drive more traffic to your site.
Change in Brand and Goals
With the evolution and growth of your business, it is possible that your site is no longer functional or that it no longer fits the goals you anticipate it to achieve. In this case, consider it time for a website redesign! Consider all the new options and features you would like to include, such as e-commerce or the developments that best suit your needs.
Keep in mind that your site allows you to expand your operations and provide solutions to your customers.
Visually out of date
Every month, new technological and design advances are made. Just think about how much technology has changed in the past 10 years. Design has also changed and evolved. Single page websites with long content and multiple images are already out of the game.
If your site is stuck in an old trend, it is time to redesign. Websites today are the face of your company’s presentation and are the first impression that users get when seeking your services online.
The market is always changing and technologies keep evolving more and more every day. It is key that you keep your website updated and optimized. If you have a thought to redesign your website more effectively, don't hesitate to get in touch with the best web design company in Bangalore, Zinetgo and see the change.