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How to choose the Right Digital Marketing Agency for your Business?

zinetgo-blog

As Bangalore's leading Digital Marketing Agency,
we know that for many businesses choosing
the right digital agency to meet your business
goals, isn’t always easy.

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So to assist that decision-making process, we have created this insightful article, which outlines key questions you should be asking prospective agencies.

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ASK AND THOU SHALL RECEIVE

When engaging an agency to look after one of your most essential business elements,  digital marketing, you should know the A-to-Z of who they are and what they can offer. A good agency will expect you to ask as many questions as you desire, so you should feel comfortable to fire away.

STRENGTH IN STRATEGY

Sure, you want an agency that knows media channels inside and out, but the way they approach and deploy digital marketing strategy is where their real worth lies.

CUSTOM IS KEY

When presented with a strategy it’s important to ask the agency why they believe it will work and ask to see some practical examples of strategic-based success. You’re not purchasing a rain poncho where one size fits all, so suitability is key here. Ensure the strategy delivers long-term results rather than flash in the pan activity with a short shelf life.

FROM GOOD TO GREAT

Good results take time, so align your expectations accordingly to ensure total satisfaction.  Sure, you may see some inspiring results, to begin with, however, the real value is found in results that appear a few weeks or even months down the line.

ALL IN THE FAMILY

It’s important to be invested in the success of your campaign. So ask your agency how you can assist in the road to that success. Remember, your new agency is essentially an extension of your team, so welcome them in and share as much of your resources and knowledge as possible. 

WHAT DOES SUCCESS LOOK LIKE?

All successful campaigns and executions are underpinned by insightful data and your agency should be happy to share this data with you.

PROOF IS IN THE PUDDING

Reports will vary depending on channels and strategies, so ask your agency about the type of reports you will be receiving and how often. It won’t take long before you’re waiting for your next report like a kid on Christmas morning.

SHARE YOUR GOALS

Goals are for setting and kicking, not for dreaming about. A good agency will ask you what your goals are before creating a plan that ensures they are achievable. Openly discuss your goals and ask exactly how your actions will be tracked in order to achieve them. This will involve insights into traffic, ranking, conversions and followers to name but a few.

LAY OUT THE WELCOME MAT

Most agencies will want to access you webmaster and analytic tools accounts, so work with them to ensure this information can be accessed seamlessly to ensure a relationship is long lasting rather than a Bollywood romance.

THE DRIVER’S SEAT

An agency is only as good as the individuals behind it, so it is imperative to ask your agency that will be responsible for your account. Transparency around this will help you to understand who is responsible for setting and driving the strategy.

Here’s a handy checklist of questions you should ask:

  • Who will be managing my account?
  • What are their qualifications/experience?
  • How long have they been with the company?
  • Can you send me a link to their personal profile?
  • Can you send me a link to their latest blog post?


OPEN BOOK POLICY

Engaging an agency is like any other relationship; you really want to know whom you’re dealing with.  Naturally, you should feel free to ask for references, examples of work and even testimonials from former and current clients. A good agency will be happy to provide you with this, a great agency will offer it all without you needing to ask.

Start by asking a few questions about their most recent campaign or activity, such as:

  • What they results were and what they feel could have been improved?
  • How was the responsiveness of their point of contact?
  • What types of results were delivered?
  • How long did it take to see results?
  • Have they ever failed to reach set goals in other campaigns?
  • What sets them apart from their competitors?
  • What is their company culture and what do they believe in?

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A LITTLE ABOUT US

  • While our website details our history, expertise and the goals we have kicked for businesses who have come to us for our digital marketing prowess, here’s what we look like at a glance:
  • We proudly work with clients across Bangalore.
  • We are made up of experts across evolving technologies that have their finger on the digital pulse and build strategies to meet business objectives.
  • Our focus is on real-time reporting so our clients can see exactly what their investment is producing and gain a thorough understanding of the activity.
  • We make ourselves totally accessible and work with marketing budgets at a convenient rate, delivering impressive ROI.
  • More than just marketers – we look at your entire business process and where we can plug your leaking sales pipeline.
  • Naturally, we are experts in Facebook advertising, Google Adwords and Google display.