An SEO expert is a person who understood (read/guessed/experimented in order to find out the truth) a part of complicated algorithms of search engines and can help you with these:
A qualitatively SEO increases the visibility of the site –
using the services of an SEO expert who will know how to use properly and correctly the SEO tools, you might get to the top of search results for lots of keywords, which are relevant to your business. SEO is the service that makes the difference in the online environment; it helps you to get additional visibility in Google’s results, where potential customers are looking for some services and products, which you may sell. Thus, SEO contributes to a better perception and reputation for the products or services that are provided by you.
Credibility to your brand –
when Google believes in you, about 90% of Internet users believe in you and it is worth it. Especially because 68% of those who use Google to find the information they need, do never pass the first page of results; moreover, many visitors tend to opt for organic search results and are sceptical about the results marked as AdWords (paid advertising).
User-friendly site –
a well-organized site creates a good user experience. Good structure of each page is one of the basic conditions in SEO; Internet users can navigate easily and with pleasure on such a website.
Long-term SEO strategy brings an increased efficiency (ROI – Return on Investment) -
that is true when you are a good person. If your products reach high-quality standards, if the content of your site is proper and has no spam – SEO will help you to be among the best ones. By setting out clear objectives aimed to the market behaviour of the target audience, visitor’s behaviour right on the site – on the one hand; with good resources of time, human, information – on the other hand, SEO will help you to optimize every invested dollar and grow your return on investment.
Creating new business relations –
through link building, you might build some beautiful and long-term relationships with people from your niche – people interested in what you are doing. In addition, an SEO specialist has a large database of customers and partners – that you could periodically speak to. Another important aspect regarding businesses is that the one who is the first in search engine’s results is considered to be the best in the entire niche and potential clients or partners are often contacting him.
Access to important analysis –
there are valuable analyses offered by SEO experts about target groups, the behaviour of target groups, about the site’s rankings, the rankings of competitors, website’s insights etc. These analyzes help you in the decision-making process (decisions about the site’s restructuring, about creating new menus, adding information about products and services or either entering some new markets). All these decisions were based on numbers.
Consistent and relevant content –
SEO help you create a good content with relevant information, that brings benefit to visitors, inspires them confidence, and helps the site to increase the rankings in search engine’s results because good content certainly attracts more people than a bad one.
Reducing risks –
expertise made constantly by SEO specialists help you to monitor the healthiness of the site and they present solutions if it is necessary (e.g. solving 404 errors, duplicate content etc.). SEO experts will analyze both parts of your site: the technical one and the functional part and will highlight its main promotional opportunities. Sometimes there are some SEO decisions that are irreversible, sometimes the decisions you make affect the entire site and, respectively, your business on the long term, so an SEO expert will reduce all these risks by making better decisions than you make.
Long-term growth – an entity specializing in SEO will help you to design the promotion and optimization strategy for a long-term, not just on a short-term base. SEO specialists will take into account the results you want to achieve and will help to make a long-term plan, which includes strategy, objectives and specific actions that must be met in order to obtain good results (increasing the quality of your site, respectively, generates some increased profits).