Earlier, we determine a product's quality or service from your close peoples who used the same company before. That, and undoubtedly the sales spiel delivered by that company's sales wing. The hike of self-reliant review websites for products and services has concrete the way for more honest reviews. As a result, over 88% of users say that reviews contribute to their purchasing decision, which makes our customers a big part of our marketing strategy.
A factor that we have all come to notice as going hand-in-hand with an online review is the star rating system. So much so that even Google has now integrated the star rating into the search engine, enabling users to likely decide the quality of a product or service before even clicking on the search result itself. Currently, the star rating of a business or product is the prime factor used by consumers to make a decision.
This one is somewhat straight forward – the more recent the review is, the more reliable it will appear to a user. When it comes to the time-frame as to when a review becomes no longer relevant, research has shown that 48% of users have stated that the review must be published within the past month.
This should encourage you to constantly promote the fact that users are able to leave reviews about your products or services where possible; be it via social, email, in-store or on your website itself.
If you’re requesting feedback, it’s irresistible that not all of it is going to be positive. However, provided that your business is not affected with negative reviews, this could well be a blessing in disguise.
The reason being that with the steady inflation of online reviews over the past decade, it’s understandable that users have become increasingly sceptical when it comes to the reliability of them. To the extent that 95% of users will suspect your business of censorship if there are no negative reviews in the mix.
You’re now aware of how reviews can influence users while making decisions to purchase or inquire about services, but just how much of an influence do they have? 60% of users are more likely to convert on a website which features customer reviews. Even the number of reviews can positively affect conversion rates, whereas reviews totalling 50 or greater for a single product have resulted in a 6.8% increase in conversion rates.
Impact of reviews have on a user’s decision to convert is rapidly growing – with 80% of users now showing as much trust for online reviews as they do for recommendations via word of mouth.
Less surprising perhaps is the fact that today, reviews from experts and celebrity support are now fall less trustworthy than online reviews.
Being reluctant to engage or manage with the online reviews are big mistake companies often makes. If a user mentions an issue that they’ve had with a product or service in their review, then this can be an opportunity to engage and demonstrate that you’re willing to acknowledge and resolve the issues. Especially so when 95% of unhappy users will return to a company when their issue is resolved quickly.
Tactically managing your reviews are a great factor in predicting the future of your brand in the online platform, for concreting your base with a perfect ratio, only a leading digital marketing company can make better strategies for that. Zinetgo, the digital marketing company in Bangalore give you the better potential customer lead by creating a community of well-satisfied customers.