More than half of the population of the nation has its active seat in social media, especially on Facebook. Globally, Facebook now accounts for one in every six minutes spent online, and one in every five minutes spent on mobile – so investing in building your brand on this platform should be a no brainer.
However, when people talk about advertising on Facebook, there is a range of different ideas about how this powerful channel should be utilised by digital marketing companies in Bangalore.
Often we hear about getting ‘likes’ or about using Facebook because it’s ‘data-driven’. Sometimes, businesses want to use it simply because that’s what their competitors are doing. While there’s nothing wrong with the reasons above, they often don’t provide any tangible business outcomes. Follow the tips below to make sure you maximise your ROI and don’t fall into this hole.
The first question to ask yourself when you start out is “What are our business objectives and how can Facebook help us achieve them?”. A good Facebook marketing plan focuses on a distinct set of goals and prioritises the most important aspects of your business to achieve measurable results.
When you plan your Facebook campaign, the S.M.A.R.T methodology can be a great way to ensure you’re on the right track.
Just assume, Instead of “generating more sales” being your goal, choose something more specific – “Generate 20% more leads for the business, using Facebook lead generation ads over a 3 week period, targeted visitors to our website who failed to sign up”.
The more you know about your different audience segments or buyer personas, the easier and cheaper it is to target them on Facebook. Different segments can be reached with the location, demographic and interest targeting. This can be used alongside your web traffic and email database audiences (remarketing) and lookalikes of these audiences (audiences that have similar attributes to your existing customers).
Be clear about which phase of the funnel each ad/campaign is addressing. For example, a brand awareness campaign requires very different messaging and set up to a retention campaign. When you find yourself targeting multiple stages of the buying cycle i.e “these ads are a bit brand awareness, but they also fit in with our hot leads and existing customers” it’s time to go back to the drawing board.
It’s easy to get lost in a sea of information when you dip your toes into the world of Facebook marketing. Get your business run on digital platforms effectively with the best digital marketing company in Bangalore, Zinetgo and see the positive change in your brand personas.